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Can you imagine the concept map that went behind the plans for this machine? Doesn't it make you think of a life-sized version of the game mouse trap (did you play that game as a kid?)?
The WIRED article How OK Go’s Amazing Rube Goldberg Machine Was Built is interesting too, and points out that this was done in a single, unbroken shot. There are also some interesting points about YouTube and the music label's views on this kind of online distribution.
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