Dancing with a Machine

Here's a little something that might spark reflection on creativity and technology for the week's end:


Can you imagine the concept map that went behind the plans for this machine? Doesn't it make you think of a life-sized version of the game mouse trap (did you play that game as a kid?)?

The WIRED article How OK Go’s Amazing Rube Goldberg Machine Was Built is interesting too, and points out that this was done in a single, unbroken shot. There are also some interesting points about YouTube and the music label's views on this kind of online distribution.