Handling Bad Press

In my Blogging for Business and Non-Profits course this weekend, there was some discussion about how to handle bad press.  Air Canada recently faced fierce Twitter rage with this story:

Air Canada fixes wheelchair; Family credits viral outrage

Photo credit: the Globe and Mail

I think that this Globe and Mail article on the 5 Social Media Lessons for Air Canada shows the importance of making your social media timely and relevant, especially when facing "Twitter rage" from your customers.

Rule number one: don't abandon your Twitter or other social media account.