Here are a few great resources I've found on the topic:
Introduction to Blogs
- Clay, R. (2008, May 15). 5 reasons your business needs a blog from Fast Company.
- Common Craft. (2007, November 30). Blogs in plain English.
- Common Craft. (2008, May 28). Social media in plain English.
- Des Jardins, J. (2005, Aug 1). Business blogging for beginners from Fast Company.
- Yao, P. (2010, July 6). The art of business blogging from Today Online.
- Google. (2007, May 11). Blogger: How to start a blog
- Google. (n.d.). Blogger help.
- Madia, S.A. (2010, August 16). Five social media land mines companies must avoid from The Globe and Mail.
- Nielsen, J. (1997, October 1). How users read on the web.
- Bellamkonda, S. (2010, July 6). How to blog effectively to market your small business from Small Business Trends.
- Brooks, R. (2010, May 10). A blog won’t help your business from Fast Company.
- Gunelius, S. (2010, July 5). How to use your business blog to get people talking about your brand from The Business Insider.
- Steinberg, S. (2010, May 3). 10 ways for your business to make headlines from The Business Insider.